Home / Knowledge / News / Fashion / Diesel fashion show has a blast at Life Ball in Vienna
Diesel fashion show has a blast at Life Ball in Vienna
May '12
Diesel was once again a protagonist of the most glamorous and sparkling fashion show ever: the Life Ball. The high-profile Austrian event – an established platform in the fight against AIDS - celebrated its 20th edition this year.

Diesel, who had co-hosted the show in 2006, was on stage once again alongside many of the fashion designers of the gala's previous editions, bringing its unconventional and provoking attitude with incredible outfits that followed the inspirational motto of this year's Life Ball, “Fight the Fire of Ignorance”.

Diesel replied in its own way to the question “how do we burn the prejudices?” The answer couldn't be anything else but LOVE: an interpretation of love that digs into the brand's DNA and heritage. In the famous series of “Diesel for Successful Living” advertising, the iconic David LaChapelle shot of two sailors kissing is still regarded as a powerful message of embracing diversity.

Diesel takes it one step further and the stage hosted a wedding where the brides and grooms were as unpredictable as much as they were glamorous. Celebrities and models such as Adam Senn, Tali Lennox (model daughter of Annie Lennox), and supermodels Olga Serova and Eva Riccobono were modeling during this incredible night. Renzo Rosso, president and founder of Diesel, declared: “I am glad to be here again to celebrate this important anniversary, and the fight against HIV, with a strong statement: a wedding where the prejudices are destroyed through love”.

The fantastic fashion show proposed five looks:

Two men: The first outfit, a tuxedo in a shiny, coated black denim with a sparkling harness and lateral studded stripes on trousers. The second outfit was a tailcoat, also in shiny, coated black denim, studs and rhinestones on reverse and trouser stripes. Buttoned jackets over nude skin, cummerbund in leather, and a bow tie and collar for a smart dress code…not forgetting the bouquet!

Two women: One bride in white bleached denim; a bustier taken from a 5-pocket jacket with a skirt in the same material. Crinoline to create extra volume and tulle to blow the tail. The front of the skirt is short to represent the sexy attitude, sweetened by a bouquet in bleached denim and chiffon. The second bride is a rocker, sporting a bustier in white leather with studded cups and big zips. The skirt in ripped voile chiffon, short in the front, is combined with white biker leather boots.

The 5th element of the fashion show was Eva Riccobono dressed in a red tuxedo made of velvet and satin worn with a chiffon shirt. A symbolic character representing not only the fire of the Ball, the iconic red ribbon of the fight against AIDS, and Diesel's distinctive colour, but also a representation of a cardinal, the holy witness of this solemn pact.


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak

Zeven's performance sports apparel is designed for the Indian body type,...

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Pierre Wiertz, EDANA

Pierre Wiertz

EDANA, the international association serving the nonwovens and related...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search