Interviews
Safilo Group's Dorna track & box staff to wear Carrera sunglasses
16 May '05
2 min read
italian eyewear & sports accessory manufacturer the safilo group has signed a contract with dorna, the company that manages motogp's commercial and tv rights, for their sport brand carrera to become motogp sunglasses supplier for the 2005 and 2006 seasons.
all dorna track and box staff is wearing carrera sunglasses, chosen for their technical features and exclusive designs that successfully bridge the gap between sport and fashion.
as part of the agreement with dorna, carrera is installing inflatable promotional structures for spectators in the public areas during the most spectacular european races in jerez, estoril, mugello, barcelona, sachsenring and valencia. carrera stands are specially designed to be contact points between the audience at motogp and the safilo sports label. promotions for visitors are organized at the carrera stand at each of the six gps, where the major prize is the chance to win passes to join members of the racing team at the carrera paddock and hospitality area!
carrera once again reinforces its contacts in the world of motorcycling and its major players: the safilo group has been present in the world motogp for five years now which has resulted in great relationships.
first the carrera sunglasses–lcr racing stable, with the riders roberto locatelli and casey stoner, and the four testimonials loris capirossi, toni elias, hector barbera and mika kallio, and now the contract with dorna, all confirming carrera as thebrand to remember at the world motogp.
brand to remember at the world motogp.
the carrera sunglasses collection, dedicated to the world of “racers”, designed by enzo sopracolle and sergio borsato, is guaranteed by the experience and expertise of the safilo group.
safilo is a world largest multinational firm in the field of sunglasses, fashion and sports eyewear.
all dorna track and box staff is wearing carrera sunglasses, chosen for their technical features and exclusive designs that successfully bridge the gap between sport and fashion.
as part of the agreement with dorna, carrera is installing inflatable promotional structures for spectators in the public areas during the most spectacular european races in jerez, estoril, mugello, barcelona, sachsenring and valencia. carrera stands are specially designed to be contact points between the audience at motogp and the safilo sports label. promotions for visitors are organized at the carrera stand at each of the six gps, where the major prize is the chance to win passes to join members of the racing team at the carrera paddock and hospitality area!
carrera once again reinforces its contacts in the world of motorcycling and its major players: the safilo group has been present in the world motogp for five years now which has resulted in great relationships.
first the carrera sunglasses–lcr racing stable, with the riders roberto locatelli and casey stoner, and the four testimonials loris capirossi, toni elias, hector barbera and mika kallio, and now the contract with dorna, all confirming carrera as thebrand to remember at the world motogp.
brand to remember at the world motogp.
the carrera sunglasses collection, dedicated to the world of “racers”, designed by enzo sopracolle and sergio borsato, is guaranteed by the experience and expertise of the safilo group.
safilo is a world largest multinational firm in the field of sunglasses, fashion and sports eyewear.
The Safilo Group
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