Largest catalog merchant JCPenney Company Inc and surfing legend Shaun Tomson have joined forces to launch Solitude, a California lifestyle-inspired men's apparel brand.
Debuting in over 500 JC Penney stores nationwide in February, Solitude was created for the man who seeks to simplify his life through a relaxed style.
The collection, developed by surf icon Shaun Tomson and his wife Carla, a fashion designer, is reminiscent of the Santa Barbara lifestyle the couple personifies with soft, wearable pieces in washable quality fabrics, soothing, sun-kissed colors and comfortable silhouettes.
Produced and distributed by Oxford Industries, Solitude will be sold exclusively at JC Penney stores and online at jcpenney.com.
"Solitude will be a great addition to their selection of proprietary brands as it fills a need for men who are looking to infuse casual yet sophisticated pieces into their wardrobe," said Lana Cain, Executive Vice President and general merchandise manager for men's apparel at JC Penney.
"The colors, textures and prints all reflect a carefree spirit and a man who knows how to enjoy life during his free time."
Ideal for travel due to its easy-care fabrications, the Solitude line includes basic tees and woven shirts, shorts, pants and swimwear.
Garments will maintain their quality and fit through routine machine washes and dries at low settings.
Retail prices will range from $42 - $45 for woven shirts made of plush cotton and $38 - $50 for shorts and pants in linen and sanded microfiber.