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Gabbana takes on Bollywood to endorse its designs

17
Jan '06
Gabbana, the Mumbai-based fashion retailer has taken the Bollywood route for the endorsement of projects like Family, Bluff Master and Ek Ajnabee in association with Percept Group's branding company P9.

This attention grabbing deal of potential customers would save the group from the worries of hiring an ad agency.

Bollywood-Badshah Amitabh Bachchan is a guarantee of capturing attention, said Navin Shah, P9 CEO.

Gabbana's first association was with Ek Ajnabee and next was Abhishek Bachchan's Bluff Master.


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