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Cosmetic maker Kao launches Bioré face wash

17
Jan '06

Bioré face wash from Kao

Cosmetic maker Kao Corporation launches Bioré Marshmallow Whip the latest product in the Bioré series on February 11, 2006.

The pump action produces a whipped and bouncy marshmallow-like lather which cannot be achieved using hands.

Nowadays, women consider facial washing as the 'important first step for skin care'.

Today's consumers tend to seek not only good cleansing performance and skin conditioning but also lather performance and quality such as frothing.

They like to wash their face with plenty of fine lather.

However, for many people, it is difficult to make fine lather using the hands and find making lather from facial soap time consuming in busy mornings.

Therefore, to satisfy those female consumers who 'stick to the quality of lather regardless of the time they can spare for facial washing', Kao launches Bioré Marshmallow Whip, which produces whipped and bouncy marshmallow-like lather just by pumping the bottle.

The 200 micron fine lather envelopes the skin as it cleanses thoroughly removing sebum from the pores.

The formulated moisturizing agent leaves skin smooth and silky.

Product features

Produces 'whipped and bouncy marshmallow- like lather' just by pumping the bottle
- Fine 200 micron lather envelopes the skin as it cleanses thoroughly removing sebum from the pores.
- The skin's natural elasticity is maintained throughout the washing process.
- The formulated moisturizing agent leaves skin smooth and silky.

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