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Leicester based Bodywear clothing Co bags orders from Finland & Ireland

18
Jan '06
Leicester-based company Bodywear Leicester Ltd (Bodywear) is celebrating overseas success having won orders worth about £25,000 from Finland and Ireland, thanks to UK Trade & Investment.

Established in 1980, the company specialises in manufacturing fashion clothing for ladies. Eager to expand overseas the company approached UK Trade & Investment to help explore international business opportunities.

Working closely with Suzy Bolton, international trade adviser based at Leicester, the company participated in a UK Trade & Investment sponsored trade mission to Finland in February 2005. This helped the company to showcase its products to overseas buyers and as a result, the company won an order to supply about 600 fashion items worth about £5,000 to Finland in March 2005.

Inspired by its initial success, the company later participated in another UK Trade & Investment trade mission to Dublin in October 2005. This served as an important opportunity to interact with prospective buyers in the Irish market and negotiate deals.

A series of meetings were organised between the company representatives and potential partners and in November 2005, Bodywear signed a deal with Heatons, to supply 1,700 fashion clothing worth about £20,000 for its stores in Ireland.

Tarun Mehta, owner of Bodywear said: “UK Trade & Investment has been very helpful to us in opening up new markets for us. Thanks to them I decided to participate in two trade missionsand have secured two overseas deals. The business opportunity provided by them has been extremely crucial in helping us expand overseas.”

Visit International Bodywear Boutique 2006.

UK Trade & Investment


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