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Reebok inaugurates new Montreal HQ & Innovation center
18 Jan '06
3 min read
The new Montreal Headquarters also houses Reebok Canada; a subsidiary of Reebok International Ltd. It is responsible for the marketing and the distribution of all Reebok athletic footwear and athletic apparel products throughout Canada.
Matt O'Toole, President and CEO of Reebok Canada and The Hockey Company said, "We are very proud of the major investment that we have made."
"Sports enthusiasts throughout the world have overwhelmingly endorsed our strong brand portfolio of Reebok and CCM, creating strong consumer demand for our performance products on a global basis,” he added.
“We are honored to be the exclusive licensee of all authentic and replica jerseys to the key professional sports leagues. Our partnership with some of the best professional athletes such as Sidney Crosby, wearing our new Rbk Pump skates, has propelled the Rbk brand to new heights," continued Matt.
Fifty (50) NHL players have already made the switch to the new Rbk 9k Pump skates. Sidney Crosby is featured in Reebok's new "I am what I am" global television and print campaign.
Reebok International Ltd, headquartered in Canton, MA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment under the Reebok, Rockport, CCM, KOHO, JOFA and Greg Norman brands.
Matt O'Toole, President and CEO of Reebok Canada and The Hockey Company said, "We are very proud of the major investment that we have made."
"Sports enthusiasts throughout the world have overwhelmingly endorsed our strong brand portfolio of Reebok and CCM, creating strong consumer demand for our performance products on a global basis,” he added.
“We are honored to be the exclusive licensee of all authentic and replica jerseys to the key professional sports leagues. Our partnership with some of the best professional athletes such as Sidney Crosby, wearing our new Rbk Pump skates, has propelled the Rbk brand to new heights," continued Matt.
Fifty (50) NHL players have already made the switch to the new Rbk 9k Pump skates. Sidney Crosby is featured in Reebok's new "I am what I am" global television and print campaign.
Reebok International Ltd, headquartered in Canton, MA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment under the Reebok, Rockport, CCM, KOHO, JOFA and Greg Norman brands.
Reebok International
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