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Lotto & Scienward form new venture in China & HK
19 Jan '06
3 min read
In Lotto's history, major sponsorships have always been the keystones to success stories. This tradition has been brought to China as Lotto has recently signed a sponsorship agreement with the Chinese Super League team Shenyang Jinde. According to the deal, Lotto will be the "Technical Sponsor and Official Supplier" of the prestigious football team from 1 January 2006 to 31 December 2008.
Football is Lotto's core focus and expertise. When the 2002 World Cup ended, the Lotto R&D Centre was already at work, analyzing and studying the matches and the players' behaviour on the pitch in order to make further improvements in football shoe performance.
Three years of research to complete a product that is absolutely unique in the world, for the 2006 World Cup in Germany: Zhero Gravity, the first football shoe without laces.
Zhero Gravity is part of the Zhero Project which includes also Zhero Evolution and Zhero Leggenda, each carrying unique technical characteristics and features capable of fully satisfying the needs of players at all level.
"Lotto is proud to be the pioneer in the football shoe field," noted Andrea Tomat, "this revolutionary product is absolutely unique in the world and it emphasizes our strong commitment to constant innovation. The 2006 World Cup in Germany is "Lotto's project" for football and the planned investment for this event is considerable."
Italian sportswear company Lotto distributes its products in 80 different countries, through independent sports article stores, specialised chain-stores and large stores with specialised sports departments.
The company is specially focusing on footwear and technical clothing for football and tennis, also supporting the brand's worldwide leadership with products that are right on the cutting edge in terms of innovation and design.
Football is Lotto's core focus and expertise. When the 2002 World Cup ended, the Lotto R&D Centre was already at work, analyzing and studying the matches and the players' behaviour on the pitch in order to make further improvements in football shoe performance.
Three years of research to complete a product that is absolutely unique in the world, for the 2006 World Cup in Germany: Zhero Gravity, the first football shoe without laces.
Zhero Gravity is part of the Zhero Project which includes also Zhero Evolution and Zhero Leggenda, each carrying unique technical characteristics and features capable of fully satisfying the needs of players at all level.
"Lotto is proud to be the pioneer in the football shoe field," noted Andrea Tomat, "this revolutionary product is absolutely unique in the world and it emphasizes our strong commitment to constant innovation. The 2006 World Cup in Germany is "Lotto's project" for football and the planned investment for this event is considerable."
Italian sportswear company Lotto distributes its products in 80 different countries, through independent sports article stores, specialised chain-stores and large stores with specialised sports departments.
The company is specially focusing on footwear and technical clothing for football and tennis, also supporting the brand's worldwide leadership with products that are right on the cutting edge in terms of innovation and design.
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