Celebration of Philadelphia Collection with 75+ events

In addition to the 75+ events, The Philadelphia Collection 2012 will host a series of expert panels to lead thought-provoking, fashion-themed discussions featuring fashion savvy, established panelists. Panel discussion topics will include The X Factor: Technology and Media in Fashion; Fashion Inc.: The Business of Fashion; and A Styled Life: Fashion Careers 101.

To further feed the appetites of style-hungry Philadelphians, Random Acts of Fashion will return for its second year. The series of social media-driven campaigns including "Ambush Makeovers" and "Remote Red Carpet" will encourage conversation of all things fashion on The Philadelphia Collection's online platforms prior to the kick-off of the Collection.

"Ambush Makeovers" will ask the public to enter into a contest to be made over from head-to-toe in Fall 2012 fashion and beauty trends. "Remote Red Carpet" will entail random "pop-up" appearances of The Philadelphia Collection-branded step & repeat backdrops throughout the city.

Passersby will snap photos in front of the backdrop and "tag" themselves on The Philadelphia Collection Facebook page.  Those who engage and participate online will automatically enter into a chance to win a Philadelphia Collection fashion and beauty swag bag.

Main sponsors and supporters of The Philadelphia Collection 2012 include, the City of Philadelphia, Center City District, Philadelphia Retail Marketing Alliance, Immaculata University, The Philadelphia Museum of Art, Greater Philadelphia Tourism Marketing Corporation, and Philadelphia Style Magazine. Additional support comes from Sofitel Philadelphia, Macy's Center City, Philadelphia Magazine, Independence Visitor's Center, Bradford Media Group, Temple University School of Journalism, FBH The Agency, Reinhard Model and Talent Agency, and Wilhelmina Models PA.  

The Philadelphia Collection 2012