Pure London showcases elite womenswear & accessory brands

Italian designer Danilo Gabrielli creates understated sophisticated collections based in NYC. The brand's mission is to create beautiful, timeless designs for women that allow them to feel elegant and confident while being inspired by a combination of rustic Italian beauty and classic American luxury.

Etrala London produce beautiful pieces all made from 100% ethical fabric. Each design is specifically made to order for boutiques and private customers. For classic tailoring with a real European influence, look no further than Valentina Barberini, this collection is about clean lines and attention to detail.

Originating in 2011, Negarin is a new ready-to-wear label which uses designs and prints which flatter the female figure, offering styles for every occasion. Young, cutting-edge label, Sebastian Ellrich from Berlin reflects the city's modernity and urbaneness while emphasising excellence in classical tailoring. Other brands showing at Pure Premium include Isa Frignani and Lounge Lover.

Located in the Upper Gallery, Premium buyers will find exclusive edits from the very best accessory labels including Anna Lou of London, Martine Wester, Blank Accessories, Blondie Mania, Echo Design, Lie Down i Think i Love You, Sara Designs New York and LouLouBelle Bags.

British designer Ally Capellino returns to Premium Accessories with her new S/S13 collection - expect clean lines and understated shapes with beautifully soft leathers.  Royal milliner Vivien Sheriff returns with her outstanding collection of headpieces.

Specialising in bold, colourful jewellery and scarves hand-made from the finest semi-precious stones, Lola Rose is one of the most stylish and successful UK brands today and is regularly worn by Hollywood film stars and fashionistas.

Award winning designer Sam Ubhi who is famous for creating unique and eye-catching accessories that elevate jewellery to modern art status will be on show alongside Becksondergaard, Christian Lacroix, Tatty Devine, Ruby & Ed and Mischa Barton. 

Pure London