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Symrise's new idea at ProSweets, Jan 31 to Feb 3
23 Jan '06
3 min read
Sweet delights for the senses – The focus is on sensory attributes
Sensory attributes are taking on increasing significance in connection with a product's success. Which is why every new product development focuses squarely on this aspect. Consumers want to enjoy products with all of their senses; they are looking for sweet delights for their senses. And what would be better suited to this need than the extremely innovative segment of confectionary products. Symrise offers more than just multi-sensory product solutions.
“In the mood for sweets” – Sweet, tasty – and healthful!
Health will continue to remain one of the megatrends in the food industry. First and foremost, though, healthful products should taste good too – and that applies to the broad spectrum of sweets and baked goods, in particular. Demanding consumers increasingly expect to see healthful ingredients as added functional benefits, whether in yoghurts, mueslis or candy bars.
One major focus of Symrise Research and Development is the question of how to nevertheless assure the good taste of products that are low in salt, fat and sugar.
Flavors supplier Symrise works closely with various suppliers of raw materials as well as manufacturers of production plants for the confectionary industry, where it is closely involved in the development of new technologies and processes.
Sensory attributes are taking on increasing significance in connection with a product's success. Which is why every new product development focuses squarely on this aspect. Consumers want to enjoy products with all of their senses; they are looking for sweet delights for their senses. And what would be better suited to this need than the extremely innovative segment of confectionary products. Symrise offers more than just multi-sensory product solutions.
“In the mood for sweets” – Sweet, tasty – and healthful!
Health will continue to remain one of the megatrends in the food industry. First and foremost, though, healthful products should taste good too – and that applies to the broad spectrum of sweets and baked goods, in particular. Demanding consumers increasingly expect to see healthful ingredients as added functional benefits, whether in yoghurts, mueslis or candy bars.
One major focus of Symrise Research and Development is the question of how to nevertheless assure the good taste of products that are low in salt, fat and sugar.
Flavors supplier Symrise works closely with various suppliers of raw materials as well as manufacturers of production plants for the confectionary industry, where it is closely involved in the development of new technologies and processes.
Symrise GmbH & Co KG
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