Home / Knowledge / News / Fashion / UK's stylish fashion brand Dune to enter India
UK's stylish fashion brand Dune to enter India
12
Sep '12
The Dune Group, owner of a wide portfolio of brands offering an expanding range of luxury fashion footwear & accessories and Reliance Brands Limited, a part of the Reliance Industries Group, the largest private sector company in India, today announced an exclusive long-term franchise agreement for India.

The first Dune store opened on London’s Kings Road, in 1993; and the brand has since grown to become one of the most influential global players in the fashion footwear and accessories market. The foundation of this growth has been their dedication to excellence in product development and design, and its commitment to providing outstanding customer service.
 
Commenting on the association, Mohamediqbal Yacoobali, CEO, Dune International Ltd said: 
 
‘As one of the leading emerging markets, India has been a key territory targeted for development by the Dune Group.   In Reliance Brands we found a partner that not only understands and resonates our group’s values but also has a winning combination of people, infrastructure and market muscle that we aspire to have in a Partner.’ 
 
Through this partnership, the Dune Group is looking to launch its Flagship brand ‘Dune’ in India during SS13.  Dune, offers Distinctive fashion footwear & accessories for women and men, with an exceptional array of styles, with something for everyone and for every occasion. From sky high heels to chic everyday ballerina flats, embellished sandals, and perfect court shoes that will take you from day to night in effortless style. Dune provides the perfect finishing touch to any outfit. With prices ranging from Rs.4500 to Rs.12, 000 it offers a perfect bridge for consumers looking for a luxury product with great value. 
 
Over a period of time, this partnership will also look to launch the other Brands in the portfolio of the Dune Group, in India.
 
Commenting on the partnership, Mr. Darshan Mehta, President & CEO, Reliance Brands Ltd. Said: ‘Dune has beautifully designed, stylish and unique shoes that excite and inspire season after season. The label encapsulates a lifestyle that is chic, urban and is infused with modern style and sensibility that resonates with the contemporary Indian consumers. The brand comfortably sits in to a segment which rightfully fills the gap for shoes which offer such unique design sensibility.  Through the launch of Dune we are looking forward to translating the brand’s unique fashion sense into the mindset of the Indian consumers.’ 

Reliance Brands Limited


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Pratik Bachkaniwala, Palod Himson Machines

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Evelyne Cholet, UCMTF

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Stefan Warnaar, Peak to Plateau

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search