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FashionAvenue ties up with Zalemark Inc

25
Jan '06
FashionAvenue and Zalemark Inc have signed an agreement to make FashionAvenue.com the exclusive online retailer for Zalemark's branded lines of fine jewelry, including the Demeter line featuring Rachel Hunter, Diva's Choice, the Steven Zale Signature Bridal Collection and the “I Forever Do” three-stone “flute” ring collection. The online fashion destination will feature and sell the collections through FashionAvenue.com.

The partnership will extend Zalemark's work to benefit Operation Smile, a charity that provides free reconstructive work for children with facial deformities worldwide. A collection of four pendants will be available at FashionAvenue.com, ranging in composition from silver to platinum, 18 Karat gold and diamonds.

Each pendant represents a different level of contribution to Operation Smile. All profits from the sale of these pendants will go to Operation Smile, and buyers will receive a tax deduction certificate for each piece directly from the charity.

“FashionAvenue.com is thrilled to bring the beauty of Zalemark's award-winning quality and design to our stylish and savvy shoppers around the globe,” notes Sarah O'Neill, Vice President of Public Relations at FashionAvenue.com.

“We are pleased to have found a partner who shares Zalemark's ideals of product quality and integrity of business,” says Steven Zale, Chairman and CEO of Zalemark, Inc. “I am very enthusiastic about the venture and the opportunity it represents to help Operation Smile on a greater basis.”


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