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Labels partners Barclays for promoting Pakistani fashion
22 Oct '12
1 min read
Soon after launching the high-tech web store, renowned Pakistani multi-brand company Labels Garments and Accessories (Pvt.) Ltd has sealed a partnership deal with Barclays Bank PLC, Pakistan, to promote the country’s fashion industry.
The bank will provide various electronic payment solutions, which will enable consumers to make online purchases, said Mr. Shazad Dada, CEO Barclays.
Other than e-payment modes, the financial organization will also conduct joint marketing programmes and events for Labels, the companies said in a statement.
Experts believe that the newly formed collaboration will help in making Pakistani fashion products more accessible to the local as well as overseas customers.
Founded in 1996, Labels Garments and Accessories (Pvt.) Ltd pioneered casual western clothing in the country. It retails creations from eminent fashion designers like Maheen Khan, Deepak Perwani, Zara Shahjahan, Nayna, Samyra Rashid, Nomi Ansari and Gulabo.
Fibre2fashion News Desk - India
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