Narciso Rodriguez for DesigNation collection to hit Kohl's

06 Nov '12

2 min read

Kohl’s Department Stores announced the Narciso Rodriguez for DesigNation collection will be available nationwide on November 7 at 7 a.m. The limited edition, limited time collection is the first in the company’s DesigNation concept which features fashions from premier designers based on international destinations. Inspired by a trip to Istanbul, the Narciso Rodriguez collection melds the designer’s simple, sophisticated esthetic with the vibrancy of the Turkish culture, creating a collection that epitomizes exceptional design at incredible value.

The contemporary collection of rich fabrics, bold prints and chic silhouettes will feature misses’ outerwear, dresses, skirts, pants and shirts. To give consumers even more options, the company is launching more than 30 exclusive styles and colors that will be available only on Kohls.com.

“Kohl’s is thrilled to launch the first DesigNation collection this holiday season, giving our consumers even more access to world-class designer fashions at a price point they can afford,” said Don Brennan, Kohl’s chief merchandising officer. “Narciso Rodriguez for DesigNation delivers extraordinary quality, design and selection. With more than 100 pieces in the collection, our customers will have an unbelievable selection to choose from just in time for holiday.”

“While my inspiration was drawn from the ancient and historic city of Istanbul, the collection is designed for today’s modern woman,” said Narciso Rodriguez. “Kohl’s DesigNation has given me the opportunity to deliver beautiful, quality clothing to women at a true value. It is exhilarating to see the collection come to life.”

The Narciso Rodriguez for DesigNation launch is supported with an integrated advertising and marketing campaign that spans across print, broadcast, digital and social media. To celebrate with consumers nationwide, Kohl’s launched the “Pin Your Dream Looks” app, offering Facebook fans an opportunity to win a weekly $100 Kohl’s gift card by selecting their favorite collection looks on Pinterest through November 15.

Kohl’s second DesigNation collection will feature fashions from Derek Lam who will draw creative influence from his trip to Rio de Janeiro, Brazil. The collection, featuring misses’ apparel and swimwear, will be available nationwide in April 2013 exclusively at Kohl’s and Kohls.com. Kohl’s will launch multiple DesigNation collections annually featuring a different world-class designer, and marrying his or her aesthetic with influence from select international destinations.

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