Home / Knowledge / News / Fashion / Narciso Rodriguez for DesigNation collection to hit Kohl's
Narciso Rodriguez for DesigNation collection to hit Kohl's
06
Nov '12
Kohl’s Department Stores announced the Narciso Rodriguez for DesigNation collection will be available nationwide on November 7 at 7 a.m. The limited edition, limited time collection is the first in the company’s DesigNation concept which features fashions from premier designers based on international destinations. Inspired by a trip to Istanbul, the Narciso Rodriguez collection melds the designer’s simple, sophisticated esthetic with the vibrancy of the Turkish culture, creating a collection that epitomizes exceptional design at incredible value.

The contemporary collection of rich fabrics, bold prints and chic silhouettes will feature misses’ outerwear, dresses, skirts, pants and shirts. To give consumers even more options, the company is launching more than 30 exclusive styles and colors that will be available only on Kohls.com.

“Kohl’s is thrilled to launch the first DesigNation collection this holiday season, giving our consumers even more access to world-class designer fashions at a price point they can afford,” said Don Brennan, Kohl’s chief merchandising officer. “Narciso Rodriguez for DesigNation delivers extraordinary quality, design and selection. With more than 100 pieces in the collection, our customers will have an unbelievable selection to choose from just in time for holiday.”

“While my inspiration was drawn from the ancient and historic city of Istanbul, the collection is designed for today’s modern woman,” said Narciso Rodriguez. “Kohl’s DesigNation has given me the opportunity to deliver beautiful, quality clothing to women at a true value. It is exhilarating to see the collection come to life.”

The Narciso Rodriguez for DesigNation launch is supported with an integrated advertising and marketing campaign that spans across print, broadcast, digital and social media. To celebrate with consumers nationwide, Kohl’s launched the “Pin Your Dream Looks” app, offering Facebook fans an opportunity to win a weekly $100 Kohl’s gift card by selecting their favorite collection looks on Pinterest through November 15.

Kohl’s second DesigNation collection will feature fashions from Derek Lam who will draw creative influence from his trip to Rio de Janeiro, Brazil. The collection, featuring misses’ apparel and swimwear, will be available nationwide in April 2013 exclusively at Kohl’s and Kohls.com. Kohl’s will launch multiple DesigNation collections annually featuring a different world-class designer, and marrying his or her aesthetic with influence from select international destinations.

Kohl's Department Stores


Must ReadView All

European Union offers UK more time to leave bloc

Textiles | On 22nd Mar 2019

European Union offers UK more time to leave bloc

Prime Minister Theresa May has been offered two weeks’ Brexit...

Introduction of Trade Act is unacceptable: AmCham Cambodia

Textiles | On 22nd Mar 2019

Introduction of Trade Act is unacceptable: AmCham Cambodia

The American Chamber of Commerce (AmCham) Cambodia is deeply...

Indian e-com, consumer internet firms raise $7 bn in PE-VC

Apparel/Garments | On 22nd Mar 2019

Indian e-com, consumer internet firms raise $7 bn in PE-VC

Indian e-commerce and consumer internet companies have raised over $7 ...

Interviews View All

Viral Desai, Zenitex Mill Pvt Ltd

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Sachin Sharma, Gem Enviro Management Pvt Ltd

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Krishnanand Tripathi, Textrade International Ltd

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Awanda Booth,

Awanda Booth

Held every year in New York City, Surtex is a global business-to-business...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search