Kanebo Q1 sales reaches almost 50bn Yen

25 May '05

3 min read

in this kind of circumstance, this corporation bears fruit the result of the management reformation which put out 17, at the time of new corporation establishment, year and positioing which construct new growth scenario, listing the whole company, we have tackled various activities. it continues vis-a-vis the importance brand which is selected and concerning, " the strong brand where it is largest theme it makes and " executes cost dropping intensively. new brand " suisai " was introduced into january, share enlargement of the skin care market of the middle price range was assured.

with the circulation limited brand, it was possible to assure further market activation, by strengthening base enlargement " of the free plus " with " dollar tear " and advertising activity.

penetrance of measure classified by circulation and mobility of activity increase last year, at the time of business organizing classified by circulation which is reorganized, concerning this year furthermore, for rearing strengthening of the business talent, we reconstruct the education system classified by circulation.

as a result, this quarter the connected gross sales reached 48900000000 yen which playback plan 3400000000 yen are exceeded depending upon these reformation results, before the repaying such as right of trade-mark concerning the operating profit, reached 3600000000 yen which playback plan 600000000 yen are exceeded.

in 1889, kanebo director toyoese reformation results, before the repaying such as right of trade-mark concerning the operating profit, reached 3600000000 yen which playback plan 600000000 yen are exceeded.

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