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Kingfisher Airlines joins hand with perfume brands

30
Jan '06
Bangalore based Kingfisher Airlines announced a special 'Scent of Good Times', under which it has tied up with leading international perfume brands like Pierre Cardin, Paul Smith and Kenzo to provide a 'first of its kind offer' to all air travellers.

Under the scheme all that one needs to do is buy Kingfisher Airlines ticket coupon booklet worth Rs 10,000 containing two flight coupons and get perfumes and cosmetics worth Rs 4,000 from international brands like Pierre Cardin, Paul Smith, Kenzo, on the spur absolutely free, the Airlines said in a statement.

These flight coupons can be availed for travel between any two destinations where Kingfisher Airlines operates lights and are valid until June 30, 2006.

Girish Shah, General Manager, Marketing, Kingfisher Airlines stated that the idea behind the scheme is to associate with like-minded leading international brands, to provide maximum value to their guests and also create an opportunity to communicate with the relevant target audience through a non-conventional platform.

The offer is available at leading departmental stores and chains in different cities, it said.

Kingfisher Airlines is in the hospitality business also. They seek to build an organisation with people who choose to be happy, and will endeavour to influence their guests and co-workers to be happy too.

The Economic Times


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