Following last year’s success, The Woolmark Company is back with the Wool Celebrations this year with a designer twist. Designer duo Pankaj & Nidhi have created a capsule collection with premium quality Merino wool to mark the celebrations this year.
The designers were seen at GIP Mall, Noida where they launched their capsule collection for Wool Celebrations with four stunning models. Designed with Merino wool yarn embellishments in crewel work techniques, the collection showcased a breathtaking palette of monochromatic ornamental patterns that are inspired by baroque art in the Renaissance.
“The collection is an expression our love for the finest wool fibre, Merino wool.” Said Pankaj. Created in muted tones of cream, charcoal and black with standout stark contrasts in vivid green, electric blue and fuchsia, the garments looked very vibrant and eclectic.
‘Wool Celebration’ is a unique initiative by The Woolmark Company, to educate Indian consumers about the benefits and various attributes of Merino, the world’s finest wool. This initiative will help to increase awareness of wool and wool apparel among Indian consumers, in association with designers like Pankaj & Nidhi along with other leading brands.
The aim is to create aspiration for wool fashion amongst target consumers who wish to live in style and luxury. The highlight of this season is designer duo Pankaj & Nidhi’s capsule collection for Wool Celebration 2012-2013.
Expressing his excitement on bringing back this campaign, Mr. Amir Sheikh, Country Manager, India says, “We started this campaign last year to provide confidence to consumers to buy wool and help them identify quality premium fibre. So far we have been successful in educating Indian consumers and we would like to continue our efforts to make them fall in love with wool fashion all over again.”
Designer Pankaj further adds, “Wool is a very interesting fibre which is not just a functional requirement but is becoming a fashion prerequisite of Indian consumers. The growing consumer demand for premium and differentiated products make it important to educate Indian consumers about the versatility of wool and help them to buy the best natural product. This program therefore is aimed at consolidating the integrity of the Woolmark brand. We as designers celebrate this premium fibre and its true luxury.”
‘Wool Celebration’ will be celebrated in shopping malls across India in nine cities to highlight wool fashion, showcasing a capsule collection from Pankaj and Nidhi and innovative products from associated leading brands. This includes an ultimate lightweight and wrinkle resistant ‘Zero Gravity’ jacket from Park Avenue made of super fine high twisted wool yarn. Finely crafted luxurious pure Merino wool pullovers from Gadoni of Italy made on a fine gauge machine with imported yarn are a part of the Wool Celebration collection.
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