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Luxup extends reach to Hong Kong
Dec '12
Luxup, the members-only club giving privileged access to the world's leading fashion and luxury brands, has opened in Hong Kong and Macau.

As one of the world's most important fashion capitals, Hong Kong is Luxup's latest destination city, following successful launches in London and New York. Hong Kong and Macau mark the start of Luxup's roll-out to other Asian fashion capitals in Mainland China, Korea, Singapore and Taiwan, to follow in the coming months. 

Through a unique selling platform, which combines the best elements of online and in-store shopping, Luxup collaborates with world famous luxury brands to offer its members "Brand Passes" for exclusive, limited edition products and VIP shopping experiences, all alongside Luxup's newest development - the luxury sector's first global rewards scheme, earning luxury shoppers Luxup Rewards Points that are redeemed for more products or value added services including the company of world-class personal stylists and complimentary chauffeurs, while they shop in brands' flagship stores including Dunhill in Hong Kong, Balenciaga in London or Marni in New York. 

Current brands include Akris, Alfred Dunhill, Balenciaga, Belstaff, Lanvin, Liberty, Loewe, Marni, Nicholas Kirkwood, Paul Smith, Roland Mouret and Valentino, with more joining week by week, Luxup's "Brand Passes" are purchased online and redeemed in-store by the member. The experience is supported by high level member services, Chinese, Portuguese and English language websites, and support both online and in-store. 

Additionally, Luxup provides members with magazine quality editorial content, overseen by Creative Director, Phil Poynter, one of the world's leading fashion photographers and Editorial Director, Harriet Quick, formerly fashion features editor of Vogue UK.

Tourist spend is one of the key sources of growth in the Hong Kong luxury goods market, currently accounting for more than 50% of spending, with forecasts predicting travel spend to contribute over 80% of luxury growth by 2015. The Hong Kong personal luxury goods market alone is forecast to reach €12 billion in 2015.

Luxup is run by a team that combines respected fashion talent and business strategists with a proven record of online success. From the world of fashion, Catherine Gaynor (Managing Director, Hong Kong), Averyl Oates (Commercial Director), Phil Poynter (Creative Director), Harriet Quick (Editorial Director) and Anita Borzyszkowska (Communications Director) are joined by Phil Ley (Global Marketing Director) and Sarah Mower (Fashion Curator). The team is led by founders and joint CEOs, James Corsellis and Mark Watts.

James Corsellis, Joint CEO, commented:

"Luxup offers its members unique passes into the insider's world of fashion, wrapped up in the world's first global rewards scheme for the luxury sector, as well as providing luxury goods retailers with a platform to target the high growth travelling customer segment. We are thrilled to be opening doors for our discerning members to shop in Hong Kong and Macau - the latest fashion capitals on the Luxup map."


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