Online jeweler Blue Nile offers diamond buying tips
31 Jan '06
1 min read
Leading online jeweler Blue Nile presents "Diamonds Through Time," the history and events that have shaped today's most enduring diamond jewelry traditions.
"Many of today's most popular trends, such as Asscher and cushion cut diamonds, platinum metals and ornate designs, were popular 50, 75 or 100 years ago," said John Baird, diamond and engagement expert for Blue Nile.
"Though settings, cuts and metal preferences change over the years, the diamond remains the classic symbol of love and romance after centuries of tradition."
Blue Nile's Web site offers more than 60,000 certified diamonds in addition to pearl, gold, gemstone and sterling silver jewelry.
Customers can choose jewelry gifts starting at $40 or build their own custom diamond rings, earrings or pendants using Blue Nile's "Build Your Own" feature.