Home / Knowledge / News / Fashion / Boutique 1 launches Project D with big bash
Boutique 1 launches Project D with big bash
Dec '12
Leading online designer fashion retailer Boutique1.com recently hosted an exclusive event to celebrate the launch of Project D London with designer duo and best friends, Dannii Minogue and Tabitha Somerset-Webb, at the Boutique1 store in the Fashion Dome at Mall of the Emirates. 

The event was attended by Boutique1's VIP clients and members of the press who met with the designers during the soir? Guests were able to shop and explore the coveted glamorous and feminine Autumn/Winter 2012 pieces which ranged from delicate figure flattering Mazarine maxi dresses to show-stopping evening gowns, and the brand's signature day-to-night dresses, available in vintage prints, embroidery and sequined styles. 

The Boutique 1 store was transformed with a dazzling Project D display and guests were treated to cupcakes from London favourite The Hummingbird Bakery and a special selection of juices from Detox Delight.

Project D is the latest fashion venture of its two proponents, who recognised their common love for fashion over a chat by the River Thames, and was born that same evening when both sketched their all-time favourite dresses and shared memories of their favourite designers of all times.

Their philosophy is shared by the team at Boutique1, whose Fahad Siddiqui of Boutique 1, said: "Both Dannii and Tabitha have an instinct for identifying fashions and shapes which have stood the test of time, and this has helped them realise their passion for devising clothes which combine the latest fabrics and technology with the classic elements of those timeless designs.

"We were hugely privileged to host their high-profile launch event, as we feel sure that it will mark the arrival of a fashion name which encapsulates a vision of stylish femininity which will garner a big following among those who believe that the greatest looks in fashion don't age, but are merely enhanced as more people come to appreciate their truly classic nature." 

About Boutique1
Boutique 1 is the ultimate fashion and lifestyle destination in the Middle East, housing some of the world's most coveted designers from around the globe. The Boutique 1 brand is renowned for personalised service, exclusivity & luxury, as well as for its pioneering spirit.

Since its naissance five years ago, Boutique 1 now has four flagship stores. The Dubai stores are located within the attractive fashion hubs of the city: The Walk at Jumeirah Beach Residence, Mirdif City Centre, the Mall of the Emirates and the Beirut store is located in Beirut's Central District on Park Avenue. 

Boutique 1

Must ReadView All

UK, EU agree to take more time for Brexit deal

Textiles | On 19th Oct 2018

UK, EU agree to take more time for Brexit deal

After an ongoing Brexit summit produced no tangible results, European ...

Courtesy: Pexels

Textiles | On 19th Oct 2018

US announces intent for trade deals with Japan, EU, UK

US Trade Representative Robert Lighthizer recently notified the...

Courtesy: Turtle Limited

Fashion | On 19th Oct 2018

'We are trying to imbibe multi-utility factor in menswear'

Turtle Limited, a leading Indian brand in menswear fashion, is trying ...

Interviews View All

Manfred Mentges, Sedo Treepoint GmbH

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Ghanshyam Ghoghari, Kimora Fashion

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Kevin Nelson, TissueGen

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Amiben Shroff, Shrujan

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search