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The Gallery Berlin presents latest trends for A/W season
Jan '13
Thanks to even better exhibition space allocation, the third THE GALLERY BERLIN this time succeeded in presenting an even wider selection with over 100 collections from 11 countries. The working atmosphere at the centrally located CAFE MOSKAU proved to be beneficial: some 2,000 international trade buyers came to be inspired, to peruse and order fashion at the beginning of the season. With a new sequence of days from 15 to 17 January 2013 the trade show presented the latest trends for the 2013/14 autumn/Winter season.

The ranges on offer included trend-oriented contemporary fashion, well-established and young designers as well as matching accessories with real individual flair. Commenting on this Philipp Kroner, Managing Partner of Igedo Company, said: “Our customer’s have succeeded in concluding many deals. It is especially positive to note that we were able to welcome many Russian buyers as visitors for the first time now. With over 100 collections the fully booked CAFE MOSKAU has now finally reached its capacity limits.”

Elke Sautter, Project Director at THE GALLERY BERLIN, adds: “Of course we are faced with requests for more space that we cannot respond to at Café Moskau. This is why we have to make sure that we develop further at the Berlin location. “Many new and exciting designers and brands were featured for the first time at the trade show. Newcomers included Danish designer TRINE KRYGER SIMONSEN, the Italian brands PHISIQUE DUROLE and OBLIQUE as well as VIOLA BALLIN and QUEEN AND PRINCESS from Germany.

Berlin designer Peter O. Mahler celebrated his 20th anniversary at Fashion Week and exhibited at THEGALLERY for the first time: “I am very satisfied with visitor attendance, especially on the second day of the trade fair. CAFE MOSKAU is a great venue and I am really happy to be here with my collection.”

Designer Gudrun Grenz also finds the concept of the trade show compelling: “The future belongs to the destination Berlin! I am absolutely confident that the GALLERY will make this an ideal permanent location. It would be nice if the local press took more notice of the smaller exhibition formats and not only featured Bread & Butter or Premium.”

The next THE GALLERY BERLIN will again run concurrently with Fashion Week in Berlin from 2 – 4 July 2013.


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