Many more French fashion brands head to Pure London

Also within the Accessories section will be MTM, whose collection will include capes, mittens and hats among other accessories. Drawing upon elements of bohemian spirit and 1940’s style, each piece is a complexity of unexpected materials and intricate finishing touches such as leather trim, interesting buttons and bows, and woollen details. Shapobaa will be presenting an eclectic range of hats that are sure to catch attention with their unusual designs and striking colors, including hood-like styles and touches of fur and leather.

Jewellery brand ChaCune’s new collection will consist of precious and discreet pieces; each delicate, elegant and contemporary. Fifi la Ferraille will be returning with their unique jewellery range, renowned for unusual designs such as the upcoming ‘robot’ theme, which features creative silver designs and a variety of materials such as fluorescent feathers.

French brands will also be prominent in the Footwear section, with well-known names showcasing their new collections. Arche will be presenting a carefully hand-crafted collection of footwear which are both on-trend and well-made, with a rich and inviting color palette for the A/W13 season.

Making their debut at Pure London is Meduse, bringing both a distinctive summer and winter collection. The summer collection, inspired by beach breaks, will include the original vintage jelly sandal styles and a host of seasonal bright colors.

Boots, in a variety of styles, will be the key trend for their winter collection, with all pieces being designed and produced in France. Pindière, one of the biggest groups in France, have been creating and producing women’s shoes for over 50 years and will be bringing K by Karston to Pure.

Other French brands showcasing their collections at Pure will include the likes of; Anggy Haif, Baobab, Bernard Zins, Cannes Fayet, Coline, Complement Europe, Danity, Derhy, DOMattitude, Eva Kayan, Eva Tralala, Fred Sabatier, Lauren Vidal, Lollipops, Mademoiselle S, Mat de Misaine, Mephisto, Mila Louise, Pierre Quioc, Pierre Vaux, Skalli Paris, Suncoo, Tania Zekkout, and Ubu Bijioux Paris.

Pure London