IMG, MSN Video & Sprint join for live Olympus Fashion Week 2006

02 Feb '06

3 min read

Fashion enthusiast can now experience at the Fall 2006 Collections by logging onto the Internet or using their mobile phones.

Leading Sports Entertainment and Media company IMG Worldwide Inc is working with both MSN Video and Sprint to bring comprehensive coverage delivery of 'Olympus Fashion Week' live and on-demand, giving fashionistas around the world unprecedented access to the shows.

IMG Worldwide will be streaming the Bryant Park fashion shows live while MSNVideo will be streaming highlights on-demand of all 67 shows, as well as exclusive celebrity, designer and model features hosted by Kelly Killoren Bensimon, Editor of Elle Accessories and Editor at Large of Gotham and Hampton's.

MSN Video will make all of this footage available for 30 days following its original airing.

Additionally, Sprint will be allowing its wireless customers to view the behind-the-scenes video and interviews via their multimedia handsets.

These relationships with forward-thinking global companies continues IMG's legacy of innovation and demonstrates IMG's new strategy to comprehensively integrate its assets and provide compelling content to the public with exclusive information and entertainment.

"This great initiative brings the 2006 Fall Collections at Olympus Fashion Week to consumers around the world who will now get exclusive access to the shows online or via their mobile phones.

It also benefits their designers by offeringthem a broader viewing audience," said Fern Mallis, Vice President of IMG.

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