Home / Knowledge / News / Fashion / Childrenswear labels return to Pure London
Childrenswear labels return to Pure London
23
Jan '13
Pure London is delighted to welcome back its Junior section this February, where buyers can find a raft of top childrenswear labels. Following its debut in August 2012, Junior will again be located in the show’s Young Fashion section and is a must-visit area for buyers who stock childrenswear, or are looking to expand their offering.

With splashes of colour and adorable detail, the section will showcase designs for children aged 0-15 years, offering a colour-fuelled injection of fun fashion and contemporary brands.

Nixie will be among the new brands presenting their latest A/W13 collection, as well as an S/S13 collection for short order. Their A/W13 collection will offer heritage tweeds, colour blocking and vintage silk inserts with a colour palette of bright turquoise, deepest purple, earthy orange and tan with flashes of forest green and wolf grey.

The collection consists of easy care, organic cotton and bamboo jerseys for girls aged 4 to 12. Inspired by his mercurial energy, Nixie used David Bowie’s iconic alter-ego as its muse. This conceptual and graphic collection of eight pieces balances Nixie’s core ethic of sustainability and design-led quality with a quirky humorous aesthetic.

Someone Kids will be making a debut in Junior with a collection that targets children from ages 3 to 15. Their A/W13 range will feature printed dresses, cute artwork with rhinestone detail, appliqué for the small girls and bright colours and cool prints for the smaller boys. For the older children, prints are bold with more trend-driven pieces. The key colours this season consists of rumba red, electric blue and bright green, toned down by amber, dark persian blue and black.

Returning to the show, More Stories looks at up-and-coming illustrators and storytellers to bring inspiration and excitement to the collection. Fresh, fun and cool, their signature prints have a unique but simple charm. Aimed at boys and girls up to 10 years old, More Stories offers quirky colours and prints that are used on a mixture of easy, uncomplicated, super comfy garments.

Other childrenswear brands include Firetrap, Converse Kids, French Connection Kids and Ben Sherman Kids. 

Pure London is the UK's leading trade fashion buying event, representing womenswear, footwear, accessories, young fashion, childrenswear and lingerie, swimwear and shapewear. Organized by i2i Events Group, it takes place every February and August.

The show offers buyers from UK and international independents, multiples, department stores, etailers and mail order, the opportunity to discover collections launching for the season ahead from over 1,000 brands, attend catwalk shows and hear from their peers and other industry experts in unmissable seminars and workshops.

Pure London


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 20th Feb 2020

Bangla garment accessories sector may lose Tk 1500 cr

Bangladesh's garments accessories and packaging sector may incur a...

Pic: Shutterstock

Apparel/Garments | On 20th Feb 2020

PRC firm builds protective suit production line in 8 days

Korla Bingjuan Garment Co., a garment factory in northwest China's...

Pic: paul prescott / Shutterstock.com

Textiles | On 20th Feb 2020

Sri Lanka's textile exports earn $5.596 bn in 2019

Sri Lanka’s earnings from textiles and garments exports increased by...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Sustainable fashion is also ‘slow fashion’

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Dharmendra Shah, Ozone PB Spintex Limited

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Ritu Ajbani & Neha Agarwal,

Ritu Ajbani & Neha Agarwal

Petit Royal, co-founded by entrepreneurs <b>Ritu Ajbani and Neha...

Sandip Bhojani, Manthan Patel,

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Carolin Russ,

Carolin Russ

Weko, Weitmann &amp; Konrad GmbH &amp; Co KG, based in south Germany, is...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search