World's first fashion show on sundeck of cruise ship

The highly anticipated J Winter Fashion Show, which took place on the luxurious Costa Atlantica at 3pm, showcased an exquisite combination of haute couture, bridal, swimwear, and high end ready wear collections from the UAE, Portugal, Lebanon, Russia, Italy, Hong Kong, Greece, and Vietnam. With the grand catwalk staged on the 70 metre sundeck overlooking Dubai’s skyline, the event redefined modern fashion show standards.

Adding sophistication to the grand catwalk, Jessica Minh Anh’s next collection of choice was the dreamy bridal series from Portuguese famous designers Joana Montez and Patrícia de Melo. Using light fabrics such as tulle, muslin and silk organza in the form of overlays, transparencies and frills, the 15 dresses moved away from traditional styles to show more distinguished cuts.

Joana Montez & Patricia de Melo Lda