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Boots rolls-out colour matching skin tones from X-Rite

28 Jan '13
4 min read

"Using an instrument of this quality really resonates with our customers," Watson said.  "It takes the guesswork out of trying to find a shade since there is so much choice in the market now.  They particularly like that the Match Made device has its own internal light source, so the lighting in the store doesn't impact the way the shade is selected."

Sales advisors like the Match Made device's compact size and the fact that it is light weight too allows them to wear the instrument around their necks if they wish.  The device is powered by a lithium ion battery that lasts through a whole day of measuring customers before it needs recharging.

"Personalization is the future of cosmetics," Adby said.  "People are embracing the use of technology to help them to decide easily what cosmetic they want from today's many choices."  Some cosmetics manufacturers have used instrumentation on a large scale to check person's skin hydration, but this is the largest single rollout of a system checking skin tones, he said.

Vijay Subramaniam, Head of Marketing for X-Rite South Asia said ‘’This could be a huge opportunity for the domestic cosmetics brands vying for significant product differentiation for their brands in a crowded market place. Ánd X-Rite Pantone would now bring this solution to India as well About X-Rite

X-Rite, Incorporated, is the global leader in colour science and technology. The company, which now includes colour industry leader Pantone, develops, manufactures, markets and supports innovative colour solutions through measurement systems, software, colour standards and services.

X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching colour helps users get colour right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical.

About Pantone

Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s colour authority for nearly 50 years, providing design professionals with products and services for the colourful exploration and expression of creativity. Always a source for colour inspiration, Pantone also offers paint and designer-inspired products and services for consumers. 

X-Rite

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