John Varvatos launches redesigned website

A new program called “All Access” has been specifically developed for the re-launch. The program is a tool to further build the John Varvatos community online by providing select benefits & perks to registrants. By signing up for “All Access,”

Members are entitled to first look at new collections and limited edition products, invitations to private sales, priority access to the Personal Shopper and free shipping on orders.

As part of the re-launch, John Varvatos has also incorporated a “Personal Shopper” function on the new site. In keeping with the goal of making the site experience as luxurious as the John Varvatos in-store experience, full-time positions have been created in the e-commerce department to support this function. Personal Shopper is designed with a focus on the modern man and combines the convenience of technology with a personal touch customized to fit a man's wardrobe needs.

Users are able to utilize the service to arrange one-on-one phone, face-time, and e-mail consultations with the dedicated Personal Shopper, as well as, secure in-store appointments. After the consultation, the Personal Shopper will be able to e-mail tailored “wardrobes” to clients, providing them with product selections and looks based on the consultation and the specific needs of the client.

About John Varvatos

Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men’s fragrances, as well as the younger, edgier John Varvatos U.S.A. Collection and Boys’ line, as well as Converse by John Varvatos. The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ’s “Designer of the Year” in 2007. 

John Varvatos