Home / Knowledge / News / Fashion / Italian brand Valentino commits to Detox fashion
Italian brand Valentino commits to Detox fashion
08
Feb '13
At the start of November, Greenpeace threw down the gauntlet to 15 top Italian and French luxury fashion brands, challenging these companies with 25 'uncomfortable' questions about their supply chains.

Why? Every day another piece of the Amazon is destroyed to clear the way for cattle ranching and the production of leather used to make our shoes, bags and belts. A similar chain of events takes place in Indonesia, where the habitat of the last Sumatran tigers is being trashed to make low-cost paper packaging. While in China, Mexico and other regions of the planet, hazardous chemicals used by the textile industry are polluting our precious water resources.

These dangerous business practices are putting our natural resources at risk and threatening people’s livelihoods and any companies involved should be held accountable for their actions. So we asked these brands to outline what measures they are taking to ensure that their products are not being tainted with forest destruction and hazardous chemicals.

Big brands caught off-trend

When it comes to fashion many consider brands such as Chanel, Prada and Dolce&Gabbana to be real trendsetters within the sector. How disappointing to discover that these brands are failing to take urgent and transparent action to eliminate the release of hazardous chemicals from their supply chains and products. They are also failing to put in place concrete measures to eliminate deforestation from their supply chain.

Other brands, like Salvatore Ferragamo and Louis Vuitton, have only presented a partial commitment: showing a real lack of ambition to become environmental leaders and dress the growing number of conscious consumers who are looking for fashion with a story they can be proud of.

But among these inadequate commitments and ugly truths, there is also some fantastic news. On Wednesday Valentino proved unequivocally that fashion free from pollution and rainforest destruction is not a luxury, but a must-have.

The Italian fashion giant made an ambitious and binding commitment to eliminate all hazardous chemicals from its supply chain and products by 2020, and also made commitments with regard to its policies on the procurement of leather and pulp and paper.

These commitments are just the beginning and must be swiftly followed up by action on the ground to ensure that real change happens where it is needed most to help protect our life-giving waterways and beautiful rainforests.

But it is a fabulous first step and begs the obvious question: if Valentino can do it, why not the rest? Beautiful fashion does not need to cost the Earth.

Greenpeace International


Must ReadView All

Courtesy: Jens Mahnke from Pexels

Textiles | On 22nd Oct 2018

India levies anti-dumping duty on flax yarn from China

The ministry of finance, Government of India, has imposed definitive...

US polyester yarn makers allege dumping from China, India

Textiles | On 22nd Oct 2018

US polyester yarn makers allege dumping from China, India

Two major US synthetic yarn producers—Unifi Manufacturing, Inc...

Courtesy: Donear

Textiles | On 22nd Oct 2018

Aspiring middle class shaping menswear fabric trend

The key trends shaping menswear fabric include a new middle class and ...

Interviews View All

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Rahuul Jashnani, Jashn

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search