The technology, which was developed by INVISTA, allows fabrics to stretch, and more importantly, recover in all directions, providing the wearer with a jean that both fits and feels great throughout the day. Many of the DL1961 styles are made with XFIT LYCRA fabrics.
“Their extensive use of the XFIT LYCRA fabric technology has helped DL1961 achieve a unique position in the denim market and in the mind of the consumer.”
“XFIT LYCRA fabric was the technology of choice for DL1961 right from the beginning,” says Sarah Ahmed, creative director for DL1961. “When we launched the DL1961 brand in 2008, our mission was to create ‘the perfect fitting jean.’ We selected XFIT LYCRA fabrics because they not only mold to the body, but also have 90 percent shape retention, so our jeans don’t bag, sag or lose their shape.”
“DL1961 has done an excellent job of providing the consumer with fashionable jeans that hold their shape all day, every day,” agrees Jean Hegedus, denim segment director for INVISTA. “Their extensive use of the XFIT LYCRA fabric technology has helped DL1961 achieve a unique position in the denim market and in the mind of the consumer.”
DL1961’s Autumn/Winter ’13 collection features technologically advanced fabrics and leather elements in various interpretations. The exceptional freedom of movement afforded by these sleek and stylish jeans will be illuminated in a unique and modern introduction to the show, perfectly keeping with the contemporary setting of Alice Tully Hall where the show will take place.
While details are under-wraps, the show is expected to be unlike any other, and it is sure to leave a lasting impression.
About DL 1961
Thanks to its unparalleled fit concept, DL1961 Premium Denim's popularity has been on an upward trajectory since its inception. Aside from being featured in every major publication, DL1961 jeans have become a staple in the closets of celebrities and trendsetters alike.
DL1961 Premium Denim is a vertically integrated brand that is family owned and operated by individuals who have been producing garments for over three generations. It is because of their expertise in denim, their passion for cutting-edge technology and their massive global network of production facilities that they were able to create what is now fittingly called the most revolutionary brand on the market.
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA delivers exceptional value for its customers through market insights and technology innovations.
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