42 fashion designers to partake at MBFW Madrid

- The young designers, Rabaneda, Moisés Nieto and Etxeberría, will join the General Programme at this edition 

-The up-and-coming designers at EGO will feature a new award as of this edition, known as the Mercedes Benz-Fashion Talent Prize, which seeks to promote the best young designer at the EGO Forum on an international basis. Specifically, this event, which serves as the leading promotional forum in Spain for new design talents, will be staging its fifteenth edition on this occasion, having brought together more than one hundred participants throughout its history

The 13 sponsoring brands at this edition are actively involved in Fashion Week and strongly committed to the event. Mercedes-Benz, L'Oréal and INDITEX are the main sponsors, whilst Mahou Cinco Estrellas and Movistar are event sponsors. Furthermore, this edition of Mercedes-Benz Fashion Week Madrid will enjoy the support of Solán de Cabras, Schweppes, G'Vine, eBay, Truvia, Rowenta, Audemars Piguet and Gioseppo

From 18th to 22nd February, Hall 14.1 at Feria de Madrid will host the staging of the most comprehensive showcase for Spanish creation and design with the fifty-seventh edition of MERCEDES-BENZ FASHION WEEK MADRID (MBFWM), an event organised by IFEMA.

Over a period of five days, the main purpose of this showcase is to promote the world of Spanish fashion in all its creative diversity, by presenting the latest ideas for Autumn/Winter 2013-14 in Hall 14.1 from 42 established designers and various up-and-coming designers of the moment.

These fashion creators will be complemented by some twenty young design talents who, as at each edition of the Week, will be presenting their collections in the EGO Showroom located at CIBELESPACIO (a stands area located alongside the two catwalks), featuring direct sale to members of the public.

On this occasion, the fashion shows will take place between Monday and Friday, without including the weekend, as has been customary in recent years. Irrespective of this fact, the schedule will present a similar structure to that of previous years. Thus, the fashion shows of Spain's established designers will take place between Monday and Thursday, with Friday being set aside entirely for the young designers from EGO.

The two fashion show rooms at this edition of the Week will be known as Mercedes-Benz and, as a new feature, Bertha Benz, the name of the wife of Carl Benz, who invented the gasoline-powered automobile in 1886. She was an enterprising woman who was ahead of her time.

Bertha Benz's groundbreaking personality presents many parallels with the world of fashion and its constantly innovative spirit. It is not surprising to learn, in this respect, that Bertha Benz is considered to be the first woman in the history of the automobile to undertake a long-distance journey, as well as being the first car mechanic in the world.