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Walpole searches for upcoming British 'Brands of Tomorrow'
Feb '13
Walpole, the non for profit organization which represents the UK luxury industry and leading British Luxury brands including Asprey, Burberry, Harrods, Fortnum & Mason and Jimmy Choo, are looking for upcoming British luxury brands to participate in their 2013 ‘Brands of Tomorrow’ mentorship programme, which is supported by the British law firm, Mischon de Reya.

Walpole’s Brands of Tomorrow programme, now in its seventh year, has had the honour of coaching some of today’s most exciting up and coming British luxury brands, including Astley Clarke, Shaun Leane, Miller Harris, Bremont Watch Company, Rococo Chocolates, Charlotte Olympia, Wolf & Badger and Mr Hare. These brands, through educational workshops and one-to-one mentorship meetings with some of the most experienced luxury leaders and entrepreneurs, have been able to take their brands further and fulfil their potential.

About Walpole Brands of Tomorrow 

Launched in 2007, the bespoke mentorship and coaching programme has become phenomenally successful, taking selected companies through a cycle of quarterly educational workshops on areas such as business planning, marketing, distribution and internationalisation as well as matching them with a mentor from established British luxury brands. 

Mentors include John Ayton (programme chair) and Annoushka Ducas, Co-Founders, Annoushka; Lucia Van Der Post; Liberty; Sarah Elton, Former MD Smythson; Martin Bartle, Managing Director 270 Degree; Jonathan Heilbron, CEO, Thomas Pink; and many more - all give their time to mentor the successful candidates in every aspect of running a luxury brand, from branding and marketing to IP protection and distribution and team management. 

Criteria for the programme.  

In order to be eligible for this programme, selected companies need to exemplify the highest standards of quality, style and craftsmanship and aspire to develop into full Walpole members.   The key criteria include;

•Annual turnover of more than £100,000, but no more than £2million p.a.

•An entrepreneurial management style.

•A clear vision of the future of the brand.

•Commitment to a two way partnership in this programme, which will include active participation and regular constructive feedback with the Walpole mentors.

Applications close Monday 25th February 2013

Successful candidates will be chosen to present to the panel of judges and mentors during the second round of judging in March 2013 (all day on 20th & 21st March). They will be notified in early March. Those brands chosen to go through to the second round of judging must be able to present to the judges on those days. The interview should take no more than an hour.

Application forms should be returned to or by post to Victoria Foster, Brands of Tomorrow Programme, Walpole, One Southwark Bridge, SE1 9HL.

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