Cotton's 24 Hour Runway Show, which takes place in South Beach from 8 p.m. EST Friday, March 1, through 8 p.m. EST Saturday, March 2, will be streamed live for the full 24 hours. The show will feature the versatility of cotton through 1,440 different looks – one per minute – inspired by regional style trends from across the U.S.
It will be hosted by television personalities Giuliana Rancic of E! News and E!'s Fashion Police and Bill Rancic and feature special appearances by actress Camilla Belle , who appears in Cotton's iconic "The Fabric of Our Lives" advertising campaign; author, fashion designer and television personality Lauren Conrad ; comedian and television personality Michael Yo ; and fashion journalist and host of NBC's Fashion Star, Louise Roe .
"Cotton's 24 Hour Runway Show is designed to showcase the diverse regional trends of America, so it only makes sense for this event to be available to everyone across the country," says Marissa Barlin, Cotton's 24 Hour Runway Show National Spokesperson. "Not only will people from across the nation be able to watch the show, fashionistas everywhere will be able to purchase some of their favorite looks from many of the brands seen in the runway."
About Cotton Incorporated
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.
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