To celebrate the launch of the collection, UNIQLO will be hosting an event with Celia at its flagship store on UNIQLO 311 Oxford Street.
Customers can meet Celia and receive a free signed postcard. There will also be a kaleidoscope photo experience bringing the prints to life, and customers will be offered their photo to take home. UNIQLO and Celia Birtwell have also created three designs of custom nail wraps.
On the evening UNIQLO will launch the styledincelia competition, where customers can upload photos of themselves to twitter or instagram styled in Celia. This will automatically feed into the UNIQLO styledincelia homepage.
Entries will be judged by Celia herself when the competition closes on 18 April. Two winners will receive a unique signed Celia Birtwell print, and five runners up will receive a signed ‘CELIA BIRTWELL’ book.
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