Home / Knowledge / News / Fashion / CCI presents trends driving Indian apparel market
CCI presents trends driving Indian apparel market
21
Mar '13
Indian fashion and textile industry leaders converged in Mumbai on March 20 to celebrate cotton apparel at Cotton Council International’s (CCI) “COTTONSCAPE” event at the 2013 India Fashion Forum (IFF). “COTTONSCAPE” attendees viewed a presentation on trends driving the Indian apparel market, a discussion panel and a cotton fashion show. IFF provides a premier platform for India’s brands, retailers, manufacturers and exporters to exhibit their products and talk about issues affecting the domestic and international apparel industries.

“With India poised to become the third largest apparel market in the world by 2020, understanding key trends and consumer expectations will be vital for both new entrants and established players, “said Agnieszka Fijol, Head of Consumer Marketing in India for CCI. “Cotton has always played an integral role in the Indian economy, and adapting to consumer trends ensures a prosperous future for cotton apparel and home textile products.”

CCI – active in the Indian apparel industry for more than 15 years – monitored the apparel shopping habits of Indian consumers with Cotton Incorporated and shared the latest research at ‘COTTONSCAPE.’ Cotton Incorporated gave a presentation highlighting leading trends in consumer buying behavior, the most lucrative consumer and product segments, and what Indian shoppers look for when buying apparel.

A subsequent panel of highly respected names in the fashion and textile industries discussed challenges in the fast-moving Indian apparel market. The panel examined how to add value to apparel, how they plan to compete with new retail trends such as “fast fashion”and predictions for the latest fabric trends.

“COTTONSCAPE” concluded with a fashion show highlighting the latest cotton trends from premier clothing brands Provogue, Jack&Jones and Lee Cooper. Denim took center stage with all three labels. Jack & Jones started the fashion show with a men’s collection of jeans in different washes and styles paired with graphic tees. The look defined the brand’s casual attitude and commitment to comfortable style.

Always on the cutting edge of urban fashion, Lee Cooper paired classic denims with shirts in summer’s hottest pastels and coupled graphic tees with short and long sleeve shirts for a stylish layered look. Jersey tops in floral prints with denim shorts and miniskirts dominated the women’s looks.

Provogue closed the evening with a dynamic show that included bright checks paired with classic jeans, casual trousers in bottle green and brown, and polo shirts in stripes and vibrant colors.They also showed denim dresses in a variety of washes and subtle embroidery as well as summery cotton floral dresses, tunics and denim shorts.

CCI presented “COTTONSCAPE” in association with Cotton Incorporated, Provogue, Jack & Jones and Lee Cooper.

Cotton Council International


Must ReadView All

Pic:  TonelsonProductions / Shutterstock.com

Apparel/Garments | On 16th Apr 2021

CPTPP boosts Vietnam's exports, pandemic a mild dampener

Vietnam's exports to its partners in the Comprehensive and...

Pic: Smartwool

Apparel/Garments | On 16th Apr 2021

US merino wool apparel maker Smartwool to go 100% circular by 2030

Smartwool, a Denver, US-based maker of merino wool apparel for active ...

Pic: Steve Madden

Apparel/Garments | On 16th Apr 2021

US company Steve Madden acquires remaining share of European JV

Steve Madden Ltd, a leading designer and marketer of fashion-forward...

Interviews View All

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Textile Industry, Head honchos

Textile Industry
Head honchos

Value of 'Made in India' should get more importance

Textile Industry, Head honchos

Textile Industry
Head honchos

Verticals like fast fashion won’t completely adopt personalisation on...

Benedetta Terraneo,

Benedetta Terraneo

Miko Srl, a subsidiary of US-based Sage Automotive Interiors and a member...

Chendhuran Sundar,

Chendhuran Sundar

It manufactures and retails menswear garments in India under the brand...

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search