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Laura Whitmore new face of George's 'G21 Talent' line
Mar '13
The George G21 Talent collection is now live online and in store, starring MTV’s Laura Whitmore as the face of their new campaign. G21 Talent is a collective of young fresh graduate designers brought together by George at Asda to create the latest catwalk inspired looks.

The pieces are limited edition and available for 3 months only. Fiona Lambert, George’s brand director commented on the collections initiatives; “During its early years G21 Talent will be focused on recruiting graduate fashion designers to help create ranges.” She continued; “Students are the lifeblood of the fashion industry, supporting new emerging talent is one of the surest ways to future proof, not just our business, but our industry, allowing us to grow, innovate and make a difference for many years to come”.

George sent their five hot young designers to New York on a trip to gain inspiration for this latest collection. One designer, Claire Acton, found creative influence everywhere during the visit – from little bookshops, to the MOMA. The trip is currently featured in the latest edition of Look magazine.

Claire’s pieces for the G21 Talent collection expand on her graduate collection and interest from pop icon Lady Gaga. The looks of slashed neoprene, brightly coloured prints and heavily embellished retro inspired mini dresses caught the pop divas attention after Graduate Fashion Week 2012 and she used Claire’s garments as part of the costume for her tour.

No Stranger to finding inspiration from obscure places Claire’s starting point for her graduate collection came from a book about hair as art called ‘Hair’em Scare’em”. Now for George she is re-imaging her pieces for a new high street market.

Graduate Fashion Week

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