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Dualstar's mary-kate&ashley brands to add fragrance to Claire's Stores

07
Feb '06
Specialty retailer Claire's Stores Inc and Mary-Kate Olsen's and Ashley Olsen's Dualstar Entertainment Group has sealed deal to carry fragrances as well as to expand its presence with the launch of cosmetics beginning February 2006 in 500 Claire's stores located in North America.

The cosmetics collection boasts a beautiful color palette for the "tween" and teen customer with items for lips and eyes.

Several other categories are in development for launch during the Back-to-School 2006 season.

"The mary-kateandashley brand remains the premier global provider of fashion, entertainment, lifestyle products and online information for girls of all ages," stated Dualstar CEO, Diane M Reichenberger.

"They are very excited to offer consumers even greater access to the mary-kateandashley brand through their partnership with Claire's."

"Claire's is a perfect fit for the mary-kateandashley brand fragrances and cosmetics," said Ashley Olsen.

"The 'tween' and teen customer Claire's is famous for is perfect for the mary-kateandashley brand," added Mary-Kate Olsen.

In March 2005, the launch of new fragrances, mary-kateandashley coast to coast NYC and LA, saw success at #5 of the best-selling fragrances across all women's fragrances sold at major retail and drugstores.

The partnership between Dualstar and Claire's can be credited to a hugely successful test of these fragrances!

"They began selling the mary-kateandashley coast to coast fragrances at Claire's last year and their customers were very receptive to them," noted Marisa Jacobs, VP of Corporate Communications for Claire's.


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