IMG Fashion to broadcast Live footage of MBFW Australia

“We’re working with Mercedes-Benz Fashion Week Australia to encourage Sydneysiders to get out on the streets and support our fashion scene. I can’t wait to see Martin Place become a front row seat to the buzz of event.”

The partnership between IMG Fashion and Australian etail marketplace JASU.com will mean the site becomes the online destination for LIVE runway footage from Australia’s leading designers, enabling consumers to access the exclusive event online from anywhere in the world, and to become part of the action at Martin Place. This collaboration adds to the IMG Fashion portfolio of solutions for designers to connect with their consumers around the globe.

MBFashionweek.com, the global online home for Mercedes-Benz Fashion Week’s around the globe will host a digital schedule to run alongside the official Event schedule promoting #MBFWA LIVE presented by JASU to the world.

The format is modeled on the success of the live stream of Mercedes-Benz Fashion Week in New York, which experienced huge numbers during the Autumn/Winter 2013 collections, with more than 74,000 viewer hours from 153 countries for the duration of the Event.

Mercedes-Benz Fashion Week Australia