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Home / Knowledge / News / Fashion / T-shirts brands root for World Cup cheering

T-shirts brands root for World Cup cheering

08
Feb '06
ABIT conveyed that one of the largest brands of T-shirts in Brazil has already started cheering for the country in the World Cup, launching a special line of T-shirts 'Produced in the land of soccer'.

The collection translates several elements of Brazilian culture into creative pieces in the colors of the Brazilian flag.

The two women's models add a new look to several Brazilian nuance s. The half-Sleeve model has romantic and enchanting themes from the country, such as Bossa Nova, tropical forests and beach landscapes. The T-shirts come in three combinations of colors and different prints, varying between the colors of the flag.

Hering also created two models of men's T-shirt with sport influences, mixed in with the colors of the Brazilian flag. The first, an outdoor OFF, was mainly inspired on the national soccer tradition, Brazilians' passion for the sport and the five World Cup championships. The second model, in yellow, blue and white, is reminiscent of the sport uniforms, with patches in the format of coats of arms.

In the market since 1960, Hering Co was the first apparel exporter in Brazil, establishing long-term overseas partnerships. Operating with the Hering, PUC, Dzarm and private label brands in countries in Latin America, the Far East, Asia, the United States and Europe, Hering exports products with high aggregated value.

The T-shirt line inspired on Brazil is the way the company found to demonstrate all its pride for being a genuinely Brazilian brand.

Brazilian Textile and Apparel Industry Association


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