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Rise in sales improves Oriflame operating profit 20%

Feb '06
International cosmetic retailer Oriflame Cosmetics reports financial results.

Sales and Earnings

Three months ended 31 December 2005

Sales in local currencies increased by 17 percent and by 24 percent in Euro to €244.7m compared to €197.3m in the same period last year.

Unit sales were up by 20 percent due to a change in the product mix and increased merchandising.

Sales growth in local currencies was driven by an 8 percent increase in the average size of the Sales Force and an 8 percent productivity improvement.

Closing Sales Force increased by 9 percent or 140,000 to 1,728,600 Consultants.

Local currency sales in Latin America, CIS & Baltics, Central Europe & Mediterranean, Western Europe and Asia increased by 33 percent, 20 percent, 14 percent, 11 percent and 8 percent respectively.

The sales growth was a result of a highly motivated Sales Force and the launch of additional catalogues.

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Oriflame Cosmetics is an international cosmetics company selling direct, with sales in 56 countries.

Oriflame offers a complete range of high quality skincare, fragrances and colour cosmetics, marketed through independent Sales Consultants.

Although the company has grown rapidly it never lost sight of its original business concept - natural Swedish cosmetics, sold from friend to friend. Oriflame is a co-founder of World Childhood Foundation.

Oriflame Cosmetics

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