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True Religion Apparel's new website for sales & company information

May '05
Leading apparel and denim manufactures, marketer, seller & distributor True Religion Apparel Inc announced it has launched its new website (www.truereligionbrandjeans.com) - "True Religion Brand Jeans".

The new website is a source for information that contains an updated store locator for stores carrying True Religion Brand Jeans in the U.S. as well as the names of non-U.S. distributors carrying True Religion Brand Jeans.

All of the Company's products are segmented by men's, women's and kids and the complete product line is showcased including denim jeans, jackets, skirts, corduroys and tops. A selection of the products are available for purchase on-line and orders are being fulfilled through our arrangement with OneStop Internet Inc. of Los Angeles.

A collection of the Company's recent articles in newspapers and fashion magazines is displayed and will be continually updated. There is also an investor relations section to the website that will allow individuals to check stock quotations, request financial information, and review company SEC filings and press releases.

Jeffrey Lubell, Chairman and Chief Executive Officer of True Religion Apparel Inc., commented, "We are pleased with the rollout of our new website. This enhanced site will allow those customers not living near one of our retailers to purchase True Religion Brand Jeans online. The content, layout, and design of the website will provide our customer with an exciting opportunity to view our line and is yet another reinforcement of the strength of our overall brand."

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