Home / Knowledge / News / Fashion / Sof Sole rolls out Custom Memory 'footbed' at WSA Show

Sof Sole rolls out Custom Memory 'footbed' at WSA Show

Feb '06
Sof Sole, the top selling insole 'footbed,' lace and shoe care brand in sporting goods, has introduced their newest advancement in technology, the Custom Memory footbed at the annual World Shoe Association (WSA) Show.

The new footbed offers individualized cushioning that adjusts to your unique footprint with every step.

Designed with the same high standards as Sof Sole's very popular Performance products, the Custom Memory continually responds to your foot's shape, angle and weight balance for all day comfort. The unique footbed reduces fatigue, relieves pressure and increases circulation.

John Andrews, Vice President of Marketing for Sof Sole, said, "The Custom Memory provides optimal comfort in low-impact activities and is perfect for casual and dress shoes. We felt like the WSA was the perfect place to unveil this new technology."

The Custom Memory is constructed of a moisture management foam top cover that instantly forms to your feet, combined with a shock-absorbing soft polyurethane bottom layer that provides extra cushioning. The combination not only provides outstanding comfort, but also supports your arch and cradles your heel for added stability.

Sof Sole's Custom Memory footbeds is available at Dick's Sporting Goods, Shoe Carnival, Famous Footwear, Finish Line, DSW and other leading retail outlets in multiple sizes for men and women. Custom Memory has a suggested retail price of $9.99 and all Sof Sole footbeds are guaranteed to improve your performance or your money back.

Sof Sole is a brand of Implus Footcare LLC, headquartered in North Carolina's Research Triangle Park. It is the leading footbed, lace, and shoe care brand in sporting goods and shoe stores, with distribution in thousands of retail outlets across North America, and in 65 countries throughout the world.

Sof Sole

Must ReadView All


Textiles | On 22nd Apr 2021

ECOS urges EC to apply ecodesign principles to textile products

The international NGO Environmental Coalition on Standards (ECOS) has ...

Pic: Salvatore Ferragamo

Apparel/Garments | On 22nd Apr 2021

Salvatore Ferragamo launches new platform to discuss sustainability

Italian luxury goods company Salvatore Ferragamo has launched...

Pic: Lululemon

Apparel/Garments | On 22nd Apr 2021

Canadian retailer Lululemon announces sustainability initiatives

Canada-based Lululemon Athletica has announced 2 new initiatives that ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Value of 'Made in India' should get more importance

Textile Industry, Head honchos

Textile Industry
Head honchos

Money never disappears-it just finds new opportunities

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Mukesh Bansal,

Mukesh Bansal

Vardhman is one of the largest integrated textile manufacturers of India...

Vikram Juneja,

Vikram Juneja

Jaquard is a training institute providing a highly specialised training...

Kriti Kanodia,

Kriti Kanodia

A TV show in 2012 where actor Sonam Kapoor <g...

Daniel Kaye, RocketLife

Daniel Kaye

<div>RocketLife, an award-winning developer of breakthrough visual...

Shlomzion Chen, Seevix

Shlomzion Chen

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah &amp; Sandeep is a luxury menswear label...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search