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Sof Sole rolls out Custom Memory 'footbed' at WSA Show

10
Feb '06

Sof Sole, the top selling insole 'footbed,' lace and shoe care brand in sporting goods, has introduced their newest advancement in technology, the Custom Memory footbed at the annual World Shoe Association (WSA) Show.

The new footbed offers individualized cushioning that adjusts to your unique footprint with every step.

Designed with the same high standards as Sof Sole's very popular Performance products, the Custom Memory continually responds to your foot's shape, angle and weight balance for all day comfort. The unique footbed reduces fatigue, relieves pressure and increases circulation.

John Andrews, Vice President of Marketing for Sof Sole, said, "The Custom Memory provides optimal comfort in low-impact activities and is perfect for casual and dress shoes. We felt like the WSA was the perfect place to unveil this new technology."

The Custom Memory is constructed of a moisture management foam top cover that instantly forms to your feet, combined with a shock-absorbing soft polyurethane bottom layer that provides extra cushioning. The combination not only provides outstanding comfort, but also supports your arch and cradles your heel for added stability.

Sof Sole's Custom Memory footbeds is available at Dick's Sporting Goods, Shoe Carnival, Famous Footwear, Finish Line, DSW and other leading retail outlets in multiple sizes for men and women. Custom Memory has a suggested retail price of $9.99 and all Sof Sole footbeds are guaranteed to improve your performance or your money back.

Sof Sole is a brand of Implus Footcare LLC, headquartered in North Carolina's Research Triangle Park. It is the leading footbed, lace, and shoe care brand in sporting goods and shoe stores, with distribution in thousands of retail outlets across North America, and in 65 countries throughout the world.

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