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Bare Necessities has two new E-commerce Directors

Feb '06
Lingerie retailer Bare Necessities has appointed two industry veterans to newly created, director-level E-commerce positions.

Bare Necessities has hired Keira Lim as its new director of online customer acquisition and appointed Gretchen Wahl as its new director of online merchandising. Ms Lim and Wahl will work alongside David Wauters, Bare Necessities' marketing director since 2004. All three of these senior executives will report to Vice President of Business Development and Marketing Dan Sackrowitz.

Based in Newark, NJ, the privately held Bare Necessities has enjoyed consistent 60 percent annualized growth since 1998, and Chief Executive Officer Noah Wrubel believes that creating two additional E-commerce director positions is vital to sustaining this level of growth.

"We are the clear leaders in the online market for branded intimate apparel, and continuously making investments in great talent will enable us to capitalize and further expand our leadership position," said Wrubel.

Ms Lim joins Bare Necessities from Linkshare, where she managed accounts such as iTunes and Macy's for the online affiliate marketing company.

Wahl, who has been a Senior Manager at Bare Necessities since 2003, previously worked at Spree.com (now Allegiance Marketing Resources), a Web site that creates and manages online rewards programs.

Bare Necessities, among the nation'sTop-300 Internet retail sites according to Internet Retailer magazine, owns and operates four lingerie retail stores in the Northeast. On Web site, it sells brands such as Bali, Calvin Klein, La Perla, Cosabella, Nautica, Hugo Boss and many others.

Bare Necessities launched its website in 1998, and is now the 60th largest apparel retail Web site, according to Internet Retailer magazine.

Bare Necessities

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