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Nike unveils new product line & aspires football brand leadership
14 Feb '06
3 min read
The new uniforms use the innovative Nike Sphere Dry apparel technology to keep players cool on the pitch.
Nike worked with each federation on the development of the uniforms.
Unique designs for each uniform, such as numbers, colors, collars and detailing, are inspired by that country's football heritage.
Each of the eight teams was represented by a player wearing the home uniform of their country: Adriano for Brasil; Marco Bresciano for Australia; Dado Prso for Croatia; Ruud van Nistelrooy for Holland; JS Park for Korea; Jared Borgetti for Mexico; Luis Figo for Portugal; and DaMarcus Beasley for the United States.
Simultaneously to the global unveiling in Berlin, Nike held events in Mexico City, Rio de Janeiro, Seoul, Amsterdam and Lisbon to present national team uniforms to the fans and other media in those countries.
Nike Sphere Dry is just one example of product innovation across Nike's footwear, apparel and equipment product lines for football.
Other key product innovation is reflected in the fastest boot, Nike's Mercurial Vapor III, and the Tiempo and Total 90 boots, as well as the Mercurial and Aerow Total 90 balls.
Based in Beaverton, Oregon, NIKE Inc is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.
Nike worked with each federation on the development of the uniforms.
Unique designs for each uniform, such as numbers, colors, collars and detailing, are inspired by that country's football heritage.
Each of the eight teams was represented by a player wearing the home uniform of their country: Adriano for Brasil; Marco Bresciano for Australia; Dado Prso for Croatia; Ruud van Nistelrooy for Holland; JS Park for Korea; Jared Borgetti for Mexico; Luis Figo for Portugal; and DaMarcus Beasley for the United States.
Simultaneously to the global unveiling in Berlin, Nike held events in Mexico City, Rio de Janeiro, Seoul, Amsterdam and Lisbon to present national team uniforms to the fans and other media in those countries.
Nike Sphere Dry is just one example of product innovation across Nike's footwear, apparel and equipment product lines for football.
Other key product innovation is reflected in the fastest boot, Nike's Mercurial Vapor III, and the Tiempo and Total 90 boots, as well as the Mercurial and Aerow Total 90 balls.
Based in Beaverton, Oregon, NIKE Inc is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.
NIKE Inc
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