Home / Knowledge / News / Fashion / Watchmaker Tissot to official timekeeper for NASCAR

Watchmaker Tissot to official timekeeper for NASCAR

15
Feb '06
Swiss watchmaker and timing technology company, Tissot has inked a deal with the National Association for Stock Car Auto Racing (NASCAR) to become an official partner.

Tissot will become the "official timekeeper" and "official watch" of NASCAR, America's fastest growing sport.

Debuting with the 2006 season, kicking off in February, Tissot will introduce a new line of official NASCAR watches.

"Within the world of NASCAR, timing really is everything.

At Tissot, they have a long history of timing speedway events like MotoGP and championship cycling.

They are looking forward to working with NASCAR Timing & Scoring to explore opportunities to integrate their expertise and technology.

And since they are, at their core, a watch company, they are pleased to design and produce the first official NASCAR watch," said Francois Thiebaud, President of the Swiss-based watchmaker.

"Partnering with a successful and prestigious Swiss-based company is a landmark in the evolution of NASCAR sponsorship," said Steve Phelps, Vice President Corporate Marketing at NASCAR.

"As a premier Swiss watch and timekeeping company, Tissot illustrates the global appeal of NASCAR and their sport's diversifying sponsor base.

Moreover, the reputation and status Tissot brings to their association echoes NASCAR's growing international fan base."

Beyond the natural synergies between a leading motorsport and a world-renowned timekeeper, the alliance also typifies a global business synergy: NASCAR licensed product sales increased 250 percent over the last decade -- now totaling $2.1 billion annually.


Must ReadView All

Pic: Pexels/Hugo Heimendinger

Textiles | On 25th Feb 2021

Vietnam's growth outlook linked to response to new

Vietnam’s growth prospects will depend on how well and quickly its...

Pic: Puma

Apparel/Garments | On 25th Feb 2021

Puma reports sales of €5.2 bn in FY20

Puma, a Germany-based manufacturer of athletic and casual footwear,...

Pic: Zalando

E-commerce | On 25th Feb 2021

Zalando expands online store Zircle to Sweden & Denmark

Zalando has expanded Zircle, a webshop dedicated to consumers looking ...

Interviews View All

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Vidhyaa Shankar. S, A Ganapathi Chettiar

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Saad Khaled Bari,

Saad Khaled Bari

Benetex Industries is a public ltd company established in year 1992 to...

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Himanshu Fogla,

Himanshu Fogla

Jumac, pioneers in spinning can manufacturing in India, was founded in...

Frank Heislitz, Freudenberg

Frank Heislitz
Freudenberg

Freudenberg Performance Materials is a leading global manufacturer of...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marcel Alberts, Eurofibers

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

<span style="font-size: 12px;">Designer <b>Suman Nathwani</b> talks about...

Aneeth Arora, Péro

Aneeth Arora
Péro

The Woolmark Company has partnered with handmade fashion label Péro and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search