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Watchmaker Tissot to official timekeeper for NASCAR
15 Feb '06
3 min read
And while well-known and highly-regarded in its native Switzerland and throughout Europe and Asia, Tissot's brand awareness in the United States has yet to match that of other lands.
With NASCAR races broadcast each week in more than 150 countries, in 33 different languages, the at-track branding and new product offerings will bolster Tissot both in the US and around the globe.
The new Tissot NASCAR watch will be available starting in spring 2006 at better watch retailers nationwide.
The new designs dovetail from elements indicative of the sport's stars -- the stock cars themselves.
The new watches incorporate images and design elements of engine components, tires and wheels and other speedway symbols.
The estimated timetable for rolling in the new timekeeping equipment will be within the 2007 season.
Tissot embodies more than 150 years of innovation and Swiss watch-making tradition.
World leader in the traditional Swiss watch segment, its mission is to offer to a wide public a range of high quality timepieces at an affordable price.
As official timekeeper for the world championships in cycling, motorcycling, fencing and ice hockey, Tissot underlines the sporting values of quest for performance, precision and pushing oneself to the limit.
Based in Le Locle in Switzerland and present in more than 150 countries around the world, Tissot has been, since 1983, member of the Swatch Group, the biggest watch producer and distributor in the world.
The National Association for Stock Car Auto Racing (NASCAR) has a broad reach with 1,500 racing events in 36 states as well as Canada and Mexico at more than 110 tracks.
Among major professional sports, NASCAR ranks number one in corporate involvement and per-event attendance, and number-two in regular season TV viewership.
With NASCAR races broadcast each week in more than 150 countries, in 33 different languages, the at-track branding and new product offerings will bolster Tissot both in the US and around the globe.
The new Tissot NASCAR watch will be available starting in spring 2006 at better watch retailers nationwide.
The new designs dovetail from elements indicative of the sport's stars -- the stock cars themselves.
The new watches incorporate images and design elements of engine components, tires and wheels and other speedway symbols.
The estimated timetable for rolling in the new timekeeping equipment will be within the 2007 season.
Tissot embodies more than 150 years of innovation and Swiss watch-making tradition.
World leader in the traditional Swiss watch segment, its mission is to offer to a wide public a range of high quality timepieces at an affordable price.
As official timekeeper for the world championships in cycling, motorcycling, fencing and ice hockey, Tissot underlines the sporting values of quest for performance, precision and pushing oneself to the limit.
Based in Le Locle in Switzerland and present in more than 150 countries around the world, Tissot has been, since 1983, member of the Swatch Group, the biggest watch producer and distributor in the world.
The National Association for Stock Car Auto Racing (NASCAR) has a broad reach with 1,500 racing events in 36 states as well as Canada and Mexico at more than 110 tracks.
Among major professional sports, NASCAR ranks number one in corporate involvement and per-event attendance, and number-two in regular season TV viewership.
Tissot
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