Fashion is more beautiful and rich looking than ever, people enjoy the pleasure of the escape that it brings us from a troubled world, that is unpredictable and that we do not really understand anymore.
The same US-president has been re-elected. So we try to deal with the situation and move on. The major factors influencing consumers' behaviour are also the same, yet there are remarkable changes.
Still security, terrorist threats, and unemployment are keywords that go along with other keywords like feeling safe in small family circle, career and 'dress up' fashion styles. Somehow we are getting used to the situation; we have a less passive attitude, do no longer 'sit back and wait what happens'; we take our life(style) in our own hands, create our own 'better and more beautiful world' and even loosen up a bit again….no fashion dictate can bring us out of balance, and more than ever we enjoy the freedom to adjust different styles and mixes to our moods.
MOODS IN FASHION (with worktitles)
NEO RETRO ALLURES
People still love it more to 'look back' to the past, to tradition, the 'good old' times, than to look ahead to the future or to invest and innovate…. and so they still have a strong tendency to escape into retro styles throughout all trend directions. In fashion, the looks of the neo-retro trend seem to get more allure with 'couture' influences, 50ies New Look, Victor & Rolff, Moschino, on the one hand; on the other hand, they seem less 'prude' and stiff, more modernized and contemporary styled, more 'easy going', looser and wider, and more comfortable, especially with Dorlastan elastic yarns; Prada, Gucci. Youngsters really dare to experiment with 'impossible' new style/recycling mixes and create their own twisted classics such as the 'British' looks with a playful French or stylish Italian design flavor!