“Both on and off the ice, he exemplifies the best of Canada and the Canadian and Olympic heritage of Roots. Don and I have known Wayne for a long time and he's always shown himself to be a first class individual. We worked together in 2003 when Roots was a sponsor of the bid for Vancouver to host the Olympics in 2010. In my opinion, the role that Wayne played in that campaign was critical to the success of the Vancouver bid,” he added.
In his new role at Roots, Gretzky will take part in various Roots events and charitable endeavors in addition to appearing in advertising and other marketing material.
Natural footwear company Roots is Canada's leading lifestyle brand known around the world for its wide range of quality leather goods, clothing and accessories.