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Models Ashley & Mary-Kate Olsen for Badgley Mischka's Ad campaign

16
Feb '06
Ashley Olsen and Mary-Kate Olsen
With diversified portfolio of fashion brands that touch every segment of retail distribution from the luxury market to the mass market Iconix Brand Group Inc announced that Ashley Olsen and Mary-Kate Olsen who are recognized worldwide as fashion trendsetters and tastemakers for an entire generation, will appear in its Badgley Mischka brand's upcoming advertising campaign.

The multimedia campaign will debut in April issues of Vogue, Elle, InStyle, Vanity Fair and others.

This campaign will mark Ashley and Mary-Kate's first partnership with a luxury fashion house.

The campaign will also be the first time the stars will promote a brand outside of their own empire.

Ashley commented, "They have been fans of Mark and James for years and were honored when approached to appear in the campaign.

When she wears Badgley Mischka she feels sexy and feminine," Mary-Kate added, "Recently, they attended their fall fashion show.

The clothes were glamorous, beautiful, colorful and fun."

Mark Badgley and James Mischka, stated, "Ashley and Mary-Kate have grown up to become America's young style icons.

They have an amazing sense of fashion and individuality that intrigued them.

Ashley and Mary-Kate reflect the younger, edgier and more sensual glamour that they have incorporated into their latest fall collection."

Commenting on the creative, Dari Marder, Creative Director, stated, "Partnering with Ashley and Mary-Kate allowed them to showcase the young and modern glamour that is Badgley Mischka.


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