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Nike's women's fitness collection thru music & dance with Rihanna & Jamie King
16 Feb '06
3 min read
Sportswear giant Nike unveils its new women's fitness dance collection along with a music video featuring Def Jam artist, Rihanna, and celebrity director/choreographer, Jamie King, performing moves from the "Nike Rockstar Workout - Hip Hop by Jamie King."
The interactive music video at nikewomen.com features Rihanna's latest single, "SOS" and allows viewers to pause the video to pull up a screen with King teaching dance moves from the video.
The hour-long, high-energy cardio class, "Nike Rockstar Workout – Hip Hop," will be available at 24 Hour Fitness locations throughout the country beginning February 16, 2006.
Nike's dance inspired footwear and apparel collection is designed for the quick, high-energy moves of a dance workout and is worn by Rihanna and her dancers throughout the music video.
The pieces are comfortable, stylish and allow for optimal performance in the studio during routines like the Nike Rockstar Workout.
"Nike knows that sport goes beyond the traditional courts and playing fields.
Women's fitness has focused on the athleticism of dance with new product and workout content for the past year," said Darcy Winslow, General Manager of Women's Fitness.
"This Spring, they continue to innovate in fitness dance with Nike's unique collaboration with music artist, Rihanna, and celebrity director/choreographer, Jamie King, by creating a music video featuring Nike Rockstar Workout dance moves and product."
The interactive music video at nikewomen.com features Rihanna's latest single, "SOS" and allows viewers to pause the video to pull up a screen with King teaching dance moves from the video.
The hour-long, high-energy cardio class, "Nike Rockstar Workout – Hip Hop," will be available at 24 Hour Fitness locations throughout the country beginning February 16, 2006.
Nike's dance inspired footwear and apparel collection is designed for the quick, high-energy moves of a dance workout and is worn by Rihanna and her dancers throughout the music video.
The pieces are comfortable, stylish and allow for optimal performance in the studio during routines like the Nike Rockstar Workout.
"Nike knows that sport goes beyond the traditional courts and playing fields.
Women's fitness has focused on the athleticism of dance with new product and workout content for the past year," said Darcy Winslow, General Manager of Women's Fitness.
"This Spring, they continue to innovate in fitness dance with Nike's unique collaboration with music artist, Rihanna, and celebrity director/choreographer, Jamie King, by creating a music video featuring Nike Rockstar Workout dance moves and product."
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